TY - GEN
T1 - Towards a multi-screen interactive ad delivery platform
AU - Vega, Francisco
AU - Medina, José
AU - Saquicela, Víctor
AU - Palacio-Baus, Kenneth
AU - Espinoza, Mauricio
N1 - Publisher Copyright:
© 2017 IEEE.
PY - 2017/12/18
Y1 - 2017/12/18
N2 - Interactive advertising based on multiple devices opens new possibilities for mobile applications, where users can search, select, or expand the information provided in advertising commercials by incorporating interactivity-friendly companion devices such as smart phones and tablets. In this paper, we derive the basic requirements for a flexible infrastructure that can support interactive ad applications. The infrastructure comprises a set of components and their externally visible properties, and the relationships between them. The main contributions of this work are first, establishing a desirable set of requirements for a suitable working scenario on which the different interactivity supporting systems people use in a regular basis can be easily integrated, and second, the definition of a platform which considers the different stages and requirements identified from different works in related areas.
AB - Interactive advertising based on multiple devices opens new possibilities for mobile applications, where users can search, select, or expand the information provided in advertising commercials by incorporating interactivity-friendly companion devices such as smart phones and tablets. In this paper, we derive the basic requirements for a flexible infrastructure that can support interactive ad applications. The infrastructure comprises a set of components and their externally visible properties, and the relationships between them. The main contributions of this work are first, establishing a desirable set of requirements for a suitable working scenario on which the different interactivity supporting systems people use in a regular basis can be easily integrated, and second, the definition of a platform which considers the different stages and requirements identified from different works in related areas.
KW - ad delivery
KW - interactive advertising
KW - multi-screen
UR - https://www.scopus.com/pages/publications/85045737440
U2 - 10.1109/CLEI.2017.8226400
DO - 10.1109/CLEI.2017.8226400
M3 - Contribución a la conferencia
AN - SCOPUS:85045737440
T3 - 2017 43rd Latin American Computer Conference, CLEI 2017
SP - 1
EP - 10
BT - 2017 43rd Latin American Computer Conference, CLEI 2017
A2 - Santos, Rodrigo
A2 - Monteverde, Hector
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 43rd Latin American Computer Conference, CLEI 2017
Y2 - 4 September 2017 through 8 September 2017
ER -