MPD: Modelo para el proyecto en diseño

This research is conceived in the Master's program in Pedagogy in the Arts of the Universidad Técnica Particular de Loja. In this study, a comprehensive model for the execution of graphic design projects is proposed and proposed. The research focus is on the analysis of professionalizing degree projects in the Graphic Design career at the University of Cuenca, using the systematic mapping methodology. Thanks to this methodology, a methodical and rigorous analysis of the information collected was carried out, which made it possible to reveal what we have called "methodological constants", which underlie the proposed model. This model seeks to optimize the development of graphic design projects by synergistically combining divergent thinking, which encourages the generation of multiple ideas and approaches, with convergent thinking, which facilitates the selection and consolidation of the best options. By taking these essential elements into account, the focus of the proposal is to improve both the process and effectiveness of design projects, providing an enriching experience for both students and professionals in the field.