Jóvenes universitarios y su apuesta al emprendimiento social

is aims at analyzing the role of the subjective norm and the university ecosystem, and its influence on the entrepreneurial intention of students in different careers of the Faculty of Economic and Administrative Sciences at the University of Cuenca. is research work is part of the international project entitled "Potential for Social entrepreneurship in Latin America" of the universities that are part of the Accreditation Council for Business schools and Programs (ACBSP). e methodology employed in this study is quantitative and the analysis techniques include: a survey, a bibliographic review as well as multiple regression, statistical mediation, and descriptive statistics. e results indicate that an adequate university ecosystem motivates and reinforces the intention to carry out social entrepreneurships. In addition, the family, friends, and teachers approval is vital for the university student to undertake a social project.