Cognitive Mobility Model for Women Farmers Marketing their Products in the City: Allpa Warmi

Mobility has been a big issue in the cities. Nowadays, urbanization has extended its branches to rural communities to improve agricultural businesses. This research develops an experimental application of a cognitive model to test the right to food sovereignty and to enable rural families to develop their subsistence farming activity through integrated territorial planning, as well as technological and governance solutions that facilitate affordable and safe mobility for women farmers and promote fair trade. A qualitative-based experimental methodology was used for testing the model in the Cuenca city parish of Sinincay, Ecuador. Early outcome was picked using the mobile application named Allpa Warmi, which establishes eight cognitive strategies with use scenarios of empowerment of women farmers. The validated scenarios allow female farmers to manage the sales activities of their agricultural products, to promote sustainable mobility between the city and the countryside through unnecessary travel, with new marketing network circuits.