City images according to the museums’ visitors, Cuenca-Ecuador

The article characterizes the image of the city of Cuenca-Ecuador from the testimonies of visitors to six of its museums. The study is pioneering as there are no previous image works applied to the city. On the other hand, the study is carried out with a source of qualitative information: the testimonies written in the Visiting Books. In terms of application, the work is useful for tourism managers in order to influence the reality of the sector. The findings indicate that Cuenca-Ecuador is perceived by its visitors as a city that is distinguished by its historical-cultural legacy. © 2021 Instituto Geografico Vasco Andres de Urdaneta. All rights reserved.