ANÁLISIS DEL SISTEMA TURÍSTICO DE TRES CIUDADES PATRIMONIALES DE AMÉRICA: CUENCA, CUSCO Y PUEBLA

The Organization of the United Nations for Education, Science and Culture, UNESCO, is an organization that since 1978 has created the list of the heritage of humanity, within it, there are several historical centers that stand out for its buildings, with unique architectural and artistic styles; this research is based on this list and it seeks to analyze the tourist system of three cities declared as cultural heritage of humanity that belong to the American continent, those cities are: Cuenca-Ecuador, Cusco-Peru and Puebla-Mexico. For this analysis, a benchmarking of the cities under study has been chosen. In the first instance, as part of the research gaps, the number of tourists that arrived in the cities in 2016 has been taken into consideration to use them as a starting point for a comparative study of the components of their tourism system (supply, tourist product, infrastructure, tourist facility) and realize why being cities with similar peers have not developed in the same way within the tourist field.