Resumen
The organizations business management, especially MSMEs, represents a factor of competitive advantage in the market. Several studies have shown that the proper application of business management processes ensures the success and sustainability of business. However, the structure and organization of MSMEs makes it difficult to apply them. The study is applied to marketers of Liquefied Petroleum Gas in the Province of Azuay - Ecuador, where it is demonstrated that there is a low level of application of administrative management, also indicating what are some of the factors that affect it; In the same way it is verified that there are significant differences between those which apply administrative management and those which do not.
| Idioma original | Español |
|---|---|
| Estado | Publicada - 1 ene. 2018 |
| Publicado de forma externa | Sí |
| Evento | XIII Congreso Internacional de Contaduría, Administración e Inforformática - MEXICO, México Duración: 10 mar. 2018 → 10 may. 2018 http://apibuscador.ucuenca.edu.ec/api/documentos/download/f956413c-2e16-46a4-b8ff-46e5b4893250;1.0 |
Conferencia
| Conferencia | XIII Congreso Internacional de Contaduría, Administración e Inforformática |
|---|---|
| Ciudad | México |
| Período | 10/03/18 → 10/05/18 |
| Otros | Descripción de la conferencia |
| Dirección de internet |
Palabras clave
- Gestión Administrativa
- Regresión Logística
- Mipymes