Análisis de la gestión empresarial en comercializadoras de GLP en la provincia del Azuay-Ecuador

Producción científica: Contribución a una conferenciaArtículorevisión exhaustiva

Resumen

The organizations business management, especially MSMEs, represents a factor of competitive advantage in the market. Several studies have shown that the proper application of business management processes ensures the success and sustainability of business. However, the structure and organization of MSMEs makes it difficult to apply them. The study is applied to marketers of Liquefied Petroleum Gas in the Province of Azuay - Ecuador, where it is demonstrated that there is a low level of application of administrative management, also indicating what are some of the factors that affect it; In the same way it is verified that there are significant differences between those which apply administrative management and those which do not.
Idioma originalEspañol
EstadoPublicada - 1 ene. 2018
Publicado de forma externa
EventoXIII Congreso Internacional de Contaduría, Administración e Inforformática - MEXICO, México
Duración: 10 mar. 201810 may. 2018
http://apibuscador.ucuenca.edu.ec/api/documentos/download/f956413c-2e16-46a4-b8ff-46e5b4893250;1.0

Conferencia

ConferenciaXIII Congreso Internacional de Contaduría, Administración e Inforformática
CiudadMéxico
Período10/03/1810/05/18
OtrosDescripción de la conferencia
Dirección de internet

Palabras clave

  • Gestión Administrativa
  • Regresión Logística
  • Mipymes

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