Innovation and diversification of brick, Susudel – Ecuador

The Later-Eris project, is developed within the framework of the World Heritage City Project of the University of Cuenca. This research focuses on the Susudel parish, located in the South of Ecuador, where it is observed that the majority of artisan producers offer them a single type of brick, known locally as a panelón (standard measurements 28x14x7 cm). This fact triggers a high competitiveness, accentuates the mono-production which affects an over-supply of an almost unique product and marketing at unsustainable prices, as this phenomenon unravels processes of unfair competition between producers. The objective of research is to innovate and diversify the production, from the floor covering brick, taking advantage of the potential and resources of the place, working alternatives with identity, based on the riches of the region. This is how, from the identification of the problem, a methodology of approach with artisans is proposed, which, more than the understanding of the productive dynamics and use of the cladding brick, promotes the conservation of the artisan production capacities, true tangible and intangible heritage in the study area. Additionally, the result is the innovation of designs and shapes, the characterization of the raw material and a joint work with artisans. Finally, a manual is generated that serves as a tool for the producers in order to be used as a reference.