GIS and user experience in decision support for retail type organizations

In recent years, spatial data analysis has become a transcendental strategy for companies, because these organizations can be more competitive in the market. For this, companies need to be linked in the field of Business Intelligence and be able to create a beneficial environment to obtain a better exploitation and visualization of their information. With the proper management of the information they can generate an appropriate knowledge so that the activities related to the company improve and generate an economic benefit. In the case of companies of the retail type, the analysis of spatial data allows them to discover valuable information, on occasions this information is only detectable by observing and analyzing through maps. Today, there are a lot of tools to perform this type of analysis. However, many tools are focused on technical level users and not employees. This research paper presents an analysis of the Handytec Company and how it manages its information and how a web solution improves the visualization and analysis of spatial data and helps in making decisions for its employees. The application allows the end user to visualize spatial information through maps and graphs, execute analysis tasks without having technical knowledge with the objective of supporting decision making.