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Examining Factors of Acceptance and Use of Technology in Digital Services in the Context of Ecuador

  • Pablo Pintado
  • , Sebastián Wiesner
  • , Daniela Prado
  • , Elsa Estevez
  • Universidad del Azuay
  • Universidad Nacional de La Plata
  • Universidad de Cuenca
  • Universidad Nacional del Sur

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Today, users of digital services demand sophisticated quality attributes to decide for their adoption. Thus, knowing which factors influence the acceptance and use of technologies for the adoption of digital services is most relevant for planning and designing such services. Despite the existence of a variety of research on techniques and models of acceptance and use, little research exists for understanding the behavior of these factors by economic activity, and users’ demographic attributes, like gender, age, educational level, and location, in the context of digital services in Ecuador. Aiming at filling this research gap, this article presents; 1) a selective state-of-the-art review on the proposed topic: 2) based on case study methodology complemented with survey research method, an analysis of the results obtained from the behavior of the factors of acceptance and use of digital services by the units of analysis in Ecuador; and 3) a characterization of the variable behavior of the factors of acceptance and use of digital services in general and by unit of analysis. The main contribution of our research is that the obtained results provide insights and knowledge about factors required for users to accept, use and adopt digital services in Ecuador.

Original languageEnglish
Title of host publicationCloud Computing, Big Data and Emerging Topics - 11th Conference, JCC-BD and ET 2023, Proceedings
EditorsMarcelo Naiouf, Enzo Rucci, Franco Chichizola, Laura De Giusti
PublisherSpringer Science and Business Media Deutschland GmbH
Pages171-185
Number of pages15
ISBN (Print)9783031409417
DOIs
StatePublished - 2023
Externally publishedYes
Event11th Conference on Cloud Computing, Big Data and Emerging Topics, JCC-BD and ET 2023 - La Plata, Argentina
Duration: 27 Jun 202329 Jun 2023

Publication series

NameCommunications in Computer and Information Science
Volume1828 CCIS
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937

Conference

Conference11th Conference on Cloud Computing, Big Data and Emerging Topics, JCC-BD and ET 2023
Country/TerritoryArgentina
CityLa Plata
Period27/06/2329/06/23

Keywords

  • acceptance and usage factors
  • bot
  • case study
  • characterization
  • design thinking
  • digital services
  • digital transformation
  • scrum
  • survey

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