Estudio comparativo de servicios y tarifas de los establecimientos de alojamiento regulado y no regulado. Caso: Cuenca-Ecuador

This study aims to respond to the situation of regulated and non-regulated establishments, based on the relationship between the services and the fees charged to guests during their stay. The objective of this research is to perform a comparative analysis of services and rates between regulated and non-regulated establishments through groupings, establishing competition factors in the accommodation system. To achieve this study, a comparative-descriptive scope with a quantitative approach based on a sample analysis is proposed, establishing groupings. It was determined that in regulated accommodation establishments there are situations where services and rates could be established according to the classification and category, this being the differentiation factor. While in the accommodation establishments do not present categories but housing modalities and like rates that in certain cases have variations. It is reported that the situation of regulated accommodation establishments versus non regulated ones is competitive in the fares and services factor, although these two accommodation systems are differentiated by the legality condition.