TY - JOUR
T1 - Empresas turísticas y factores de innovación: Evidencias a partir del caso de estudio de Cuenca (Ecuador)
AU - Astudillo Duran, Silvana Vanessa
AU - Prada Trigo, Jose
PY - 2017/1/1
Y1 - 2017/1/1
N2 - The paper reports a descriptive analysis of the introduction of innovations: product, process, organization and marketing in micro, small and medium tourism enterprises in the city of Cuenca (Ecuador) in the period 2011 and 2012. A survey was used to 90 companies in the sector with qualitative indicators. The results of the analysis revealed that innovations are more incremental than radical, mainly with product improvements and the introduction of new processes, improved business practices and incorporating mechanisms for promotion within marketing. Incremental and radical innovations show an association with the company size and annual sales.
AB - The paper reports a descriptive analysis of the introduction of innovations: product, process, organization and marketing in micro, small and medium tourism enterprises in the city of Cuenca (Ecuador) in the period 2011 and 2012. A survey was used to 90 companies in the sector with qualitative indicators. The results of the analysis revealed that innovations are more incremental than radical, mainly with product improvements and the introduction of new processes, improved business practices and incorporating mechanisms for promotion within marketing. Incremental and radical innovations show an association with the company size and annual sales.
KW - Innovación; Empresas Turísticas; Correlación; Cuenca; Ecuador
KW - Innovación; Empresas Turísticas; Correlación; Cuenca; Ecuador
UR - https://novasinergia.unach.edu.ec/index.php/novasinergia/article/view/383
M3 - Artículo
SN - 1677-6976
JO - Caderno Virtual de Turismo
JF - Caderno Virtual de Turismo
ER -