Abstract
The organizations business management, especially MSMEs, represents a factor of competitive advantage in the market. Several studies have shown that the proper application of business management processes ensures the success and sustainability of business. However, the structure and organization of MSMEs makes it difficult to apply them. The study is applied to marketers of Liquefied Petroleum Gas in the Province of Azuay - Ecuador, where it is demonstrated that there is a low level of application of administrative management, also indicating what are some of the factors that affect it; In the same way it is verified that there are significant differences between those which apply administrative management and those which do not.
| Original language | Spanish |
|---|---|
| State | Published - 1 Jan 2018 |
| Externally published | Yes |
| Event | XIII Congreso Internacional de Contaduría, Administración e Inforformática - MEXICO, México Duration: 10 Mar 2018 → 10 May 2018 http://apibuscador.ucuenca.edu.ec/api/documentos/download/f956413c-2e16-46a4-b8ff-46e5b4893250;1.0 |
Conference
| Conference | XIII Congreso Internacional de Contaduría, Administración e Inforformática |
|---|---|
| City | México |
| Period | 10/03/18 → 10/05/18 |
| Internet address |
Keywords
- Gestión Administrativa
- Regresión Logística
- Mipymes