A Practical Fundraising Toolkit to Raise Funds

Katherine Coronel-Pangol; Carmen Orden-Cruz; Jessica Paule-Vianez

doi:10.1007/978-3-031-33994-3_11

A Practical Fundraising Toolkit to Raise Funds

Katherine Coronel-Pangol
, Carmen Orden-Cruz
, Jessica Paule-Vianez

Universidad Rey Juan Carlos

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter aims to provide a practical guide to facilitate the process of seeking financing for entrepreneurs. The aim is to highlight some common mistakes entrepreneurs make in their search for funding and some alternatives or guidelines to make this journey less complicated. In general, an entrepreneur must convince an investor of their project’s growth potential with persuasive business arguments. However, not all types of financing are suitable for every project, and so it is important to have a solid understanding of the project, the environment in which it operates, and its current growth stage. Finally, two case studies are presented to illustrate a successful outcome and one that was a failure.

Original language	English
Title of host publication	Contributions to Finance and Accounting
Publisher	Springer Nature
Pages	157-169
Number of pages	13
DOIs	https://doi.org/10.1007/978-3-031-33994-3_11
State	Published - 2023
Externally published	Yes

Publication series

Name	Contributions to Finance and Accounting
Volume	Part F1284
ISSN (Print)	2730-6038
ISSN (Electronic)	2730-6046

Keywords

Financing
Guidelines to raise funds
Mistakes in financing decision-making

Access to Document

10.1007/978-3-031-33994-3_11

Cite this

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AU - Orden-Cruz, Carmen

AU - Paule-Vianez, Jessica

PY - 2023

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N2 - This chapter aims to provide a practical guide to facilitate the process of seeking financing for entrepreneurs. The aim is to highlight some common mistakes entrepreneurs make in their search for funding and some alternatives or guidelines to make this journey less complicated. In general, an entrepreneur must convince an investor of their project’s growth potential with persuasive business arguments. However, not all types of financing are suitable for every project, and so it is important to have a solid understanding of the project, the environment in which it operates, and its current growth stage. Finally, two case studies are presented to illustrate a successful outcome and one that was a failure.

AB - This chapter aims to provide a practical guide to facilitate the process of seeking financing for entrepreneurs. The aim is to highlight some common mistakes entrepreneurs make in their search for funding and some alternatives or guidelines to make this journey less complicated. In general, an entrepreneur must convince an investor of their project’s growth potential with persuasive business arguments. However, not all types of financing are suitable for every project, and so it is important to have a solid understanding of the project, the environment in which it operates, and its current growth stage. Finally, two case studies are presented to illustrate a successful outcome and one that was a failure.

KW - Financing

KW - Guidelines to raise funds

KW - Mistakes in financing decision-making

UR - https://www.scopus.com/pages/publications/85169007599

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BT - Contributions to Finance and Accounting

PB - Springer Nature

ER -

A Practical Fundraising Toolkit to Raise Funds

Abstract

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