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Political strategy and electoral agenda. An analysis of the political contest in the general elections of Ecuador 2017

Project: Research

Project Details

Description

The objective of this project is to study the issues of the political agenda and campaign strategies deployed during the 2017 electoral contest. For this, it is proposed to carry out a content analysis with a quantitative approach with all the campaign material and the electoral information published in the main media (press, radio and television) local and national. The results of this investigation will constitute an empirical contribution from political marketing to the study of political agenda, electoral campaign and political strategy in Ecuador and Latin America. The project will lay a baseline for the future study of electoral campaigns and their relationship with the behavior of voters. The intention is to replicate the study in the 2009 local elections and thus strengthen a research group dedicated to comparative analysis of electoral issues.

Call for Applications

15th UNIVERSITY RESEARCH COMPETITION
Short titlePolitical Strategy Electoral Agenda. Analysis
StatusFinished
Effective start/end date1/06/17 → 31/05/18

Keywords

  • Political marketing
  • Elections
  • Bell
  • Electoral agenda

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  • El voto populista en la Región Andina: Los casos de Colombia, Ecuador y Perú

    Translated title of the contribution: The populist vote in the Andean region: The cases of Colombia, Ecuador and PeruCisneros, A. A., 1 Sep 2018, In: Revista CIDOB d'Afers Internacionals. 119, p. 209-244 36 p.

    Research output: Contribution to journal › Article › peer-review

    Open Access
    3 Scopus citations