Scientific analysis from the point of view of experimental psychology and cognitive neuroscience of vertical traffic signals in the Republic of Ecuador

At the level of macro-analysis of accidents on roads, the economic, social and psychological consequences of this public health problems stand out. At the level of micro-analysis, the immeasurable pain produced by the loss of a loved one in a traffic accident stands out. Within the new accidents of accidents on roads, our research perspective belongs to experimental psychology and cognitive neuroscience. On the one hand, experimental psychology studies the processing of information common to all human beings (attention, memory or thought, among others). On the other, cognitive neuroscience studies the neural bases of these cognitive prosecutions. At the juncture, the cognitive ergonomics is located. This discipline aims to design the interfaces (which communicate to the human being with their technological environment) so that they are more easily perceived, attended, understood and reasoned by the subjects; Reducing risks to a evil-processing of the information provided. From the point of view of attention as a cognitive process, a series of laboratory research has been developed so far that show that the current cognitive design of road signaling worldwide is neither known, nor is it totally under control (Vilchez, 2016a; Vilchez, 2016b; Vilchez, 2015; Vilchez 2011). In this series of initial experiments, counterproductive effects have been found on the movement of the type "approaching an informative signal leaving the circulation lane" or "deviating towards the opposite direction of that indicated by means of both obligation signals and prohibition of addresses".

OUTSIDE THE CALL FOR PROPOSALS INTERNAL FUNDS