Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 11 Sustainable Cities and Communities -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Behavioral factors that drive the consumption of agroecological products in Cuenca
Peña Contreras, E. K. (Director), Esquivel Gaon, R. E. (Co-Director), Delgado Quezada, T. L. (Researcher), Iñiguez Quizhpi, S. V. (Researcher), Bueno Jarro, A. E. (Research Technician) & CASTILLO VERDUGO, J. C. (Research Assistant)
1/03/25 → 28/02/27
Project: Research
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Evaluation of emotional and cerebral responses to commercial stimuli using Neuroscience tools: Racing Moto Case of Ecuador
Esquivel Gaon, R. E. (Director), Castillo Serrano, J. F. (Co-Director), Iñiguez Quizhpi, S. V. (Researcher) & Becerra Palacios, E. R. (Researcher)
3/03/25 → 2/03/26
Project: Research
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Political strategy and electoral agenda. An analysis of the political contest in the general elections of Ecuador 2017
Abad Cisneros, A. I. (Director), Pozo Rodriguez, S. E. (Co-Director), Esquivel Gaon, R. E. (Researcher), Arias Villalta, K. P. (Research Assistant) & Tinizhañay Peralta, J. P. (Research Assistant)
1/06/17 → 31/05/18
Project: Research
Research output
- 3 Article
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Aplicación del neuromarketing al análisis de la publicidad de cervezas: percepciones emocionales del consumidor
Esquivel Gaón, R. E. (First Author), Reyes, M. H. C. & Saquicela Aguilar, M. E. (Last Author), 26 Sep 2025, In: Revista de Ciencias de la Comunicación e Información. 30, p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Las expectativas como modificadores de la aspiracionalidad en los servicios financieros
Saquicela Aguilar, M. E. (First Author), Esquivel Gaón, R. E., Erazo Garzón, F. & Loja Loja, D. (Last Author), 23 Jul 2025, In: mktDESCUBRE. 1, 25, p. 28-37 10 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Neurotechnologies Applied to Society’s Perception of Cyber-Physical Systems (CPS) in Smart Cities
Juárez Varón, D. (First Author), Esquivel Gaón, R. E., Mengual Recuerda, A. & Vera Sepúlveda, C. (Last Author), 12 Jan 2024, In: International Journal on Semantic Web and Information Systems. 20, 1, p. 1-32 32 p.Research output: Contribution to journal › Article › peer-review
Open Access4 Scopus citations