Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 11 Article
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Competitividad y percepción del consumidor de la miel en Ecuador: el caso de Zhidmad.
Gonzalez Loyola, P. A., 19 Feb 2026, In: Revista Económica. 14, 1, p. 21–29Research output: Contribution to journal › Article › peer-review
Open Access -
Afecto y memoria: El impacto de la publicidad emocional sobre la recordación de marca
Benavides Polo, C. (First Author) & González Loyola, P. A. (Last Author), 1 Jul 2025, In: Revista Internacional de Administración. 18, p. 87-109 22 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Edad en la que los niños empiezan a recordar las Marcas
González Loyola, P. A. (First Author), Iñiguez Quizhpi, S. V., Palomeque Benenaula, M. E. & Flores Alvarado, M. J. (Last Author), 11 Dec 2025, In: mktDESCUBRE. 1, 26, p. 102–111Research output: Contribution to journal › Article › peer-review
Open Access -
Evolution of the Image of the mother in Advertising: The Case of White Goods in Ecuador
González Loyola, P. A. (First Author), Coellar Merchán, M. P. & Pauta Coronel, M. F. (Last Author), 1 Jan 2025, In: RAN. Revistas Academia y Negocios. 11, 2, p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Millennials y el consumo actual de las marcas de su infancia: caso aplicado a la categoría de salsas y aderezos
González Loyola, P. A. (First Author), Jimbo Maxi, M. V. & Quintuña Paida, M. H. (Last Author), 30 Jun 2025, In: Revista de Marketing Aplicado. 29, 1, p. 136 - 152 17 p.Research output: Contribution to journal › Article › peer-review
Open Access